Startups · The details

An insurance checklist before signing a major customer

A practical starting point for a more useful insurance discussion.

An illustrative situation

A startup signs its first enterprise customer. The contract introduces liability limits, security obligations, and an insurance certificate requirement.

Why the details matter

From a first customer contract to a growing team, give insurance a place in your next stage of growth. The useful starting point is a description of what happens in practice: who is involved, where the activity happens, and which agreements or responsibilities sit behind it.

Three questions to take with you

  1. Do the insured activities match the product actually being shipped?
  2. Do customer contracts impose obligations beyond the proposed cover?
  3. Does a funding round or new board change management liability needs?

Get the information together

Use current information. If a value, location, activity, or arrangement has changed, point that out rather than relying on the previous policy’s description.

  • Product and revenue model
  • Customer contracts and sales territories
  • Revenue, funding, and growth plans
  • Security controls and data types
  • Board and ownership structure

Read the answer alongside the policy

A general explanation or a certificate may leave important questions unanswered. Ask which wording applies to the specific situation, what is excluded, and what you would need to do if something happened.

Before agreeing to cover

Confirm the named people or entities, start date, territory, limits, deductibles, reporting requirements, and total cost. Keep the proposal and answers for your records. Only the appropriately licensed provider can confirm an offer and arrange the policy.

In Canada, ask about the rules and provider availability in your province or territory. Insurance Bureau of Canada · Business insurance ↗

Open your preparation checklist →

Go deeper into your speciality

The first enterprise contract insurance review →

When hiring, funding and expansion change the review →