Translate the product into activities
Describe what the product does, who uses it and whether you provide implementation or advice. Separate technology errors, data incidents, physical products and premises risks. Ask the provider to map the customer’s requirements to the proposed cover rather than selecting policies by familiar names alone.
Which requirements relate to our product and which remain outstanding?
Review the contractual promises
Bring indemnities, service commitments, liability caps and requested endorsements. A policy may not accept every liability assumed by contract. Check the business’s legal names and trading territories, and confirm effective dates before representing that a contract requirement has been satisfied.
Do any promises extend beyond the insurer’s accepted liability?
Make the next conversation useful
Bring the current documents and explain any changes. These details are a useful starting point:
- Product and revenue model
- Customer contracts and sales territories
- Revenue, funding, and growth plans
Ask the provider to connect its answer to the actual policy or eligibility terms, including exclusions, dates and reporting conditions. Keep the confirmed answer with the offer.
Sources & further reading
General insurance principles and the jurisdiction-specific references below support further reading. Examples are illustrative; individual policy terms require provider confirmation. Content updated October 11, 2026.